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Follow along as Ryan shares the success and failures of a his start-up photography studio.
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Thursday, September 3, 2009

Business "To Do" List: Get a Website and Keep It Updated

Not only am I a photographer, but I play one on TV... wait!... that's not right!  Let me start over. 

No only am I a photographer, but I also own a Landscape Architecture and Park Planning firm that I started in 1998.  (There... that's much better... and accurate!) 

One similarity with these businesses... they both need a website.  In this day and age it is extremely important to have a website.  But it is just as important to keep that website current once it's up and running.  For me personally, it raises a red flag when I go onto someones website and it appears that they haven't touched it in two years.  The thoughts that go through my head when I see an outdated website (i.e., not current projects, etc.)... are these guys still in business?  Are they going to stay in business?

I had one of my employees build the website for my landscape architectural firm.  It is a great little website but it is difficult to keep it updated because I can't do it myself.

For my photography business I decided to take another route.  As a photographer I read a ton of books, watch videos, and attend seminars by some of the best photographers in the business.  I figure if I want to become one of the best (which I am not!)... these are the guys I should be listening to.  It was from the late, great photographer Monte Zucker that I learned about SiteWelder.  This company provides professional website templates which you can customize to fit your needs.  They then host the site for you.  I am currently building a website and it is sooo easy to understand.  And the really cool thing about it?   I will be able to update my photography website 24/7.

I have a friend who owns a company that just paid several thousand dollars to have a web designer build them a site.  It was expenseive, and he has to go back to the web designer to update the site.  If you are in need of a website you may want to check out SiteWelder http://www.sitewelder.com/sitewelder-users.html

I'm impressed with them so far... and... after all, Monte Zucker recommended them.

See you Friday!

Ryan

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